Picture this, how would Ford sell a million cars in India without planned promotion, i.e, sans ads, PR,DMs and other below the line marketing activities. How about Oracle and SAP? Well, the world would have been genuine. Technology will sell for what it is worth and not for its brand value. People will get hired for demonstrated success and not based on pfaff.
Well, am not crazy to come out with weird imaginations and then sending it out to even weird readers. The other day, while speaking to some Oracle professionals, I gathered that an Oracle Apps suite is available for 75 lakhs(it could also be in crores). However, another colleague brought me a letter where the same application was "hard-sold" for 20 lakhs. Well, if I delve further, am pretty confident of getting the same at rock-bottom prices. How is this possible? Well, it is how cleverly you package your product and present it to a particular target audience. In this case, a corporate was charged nearly 4 times more for the same "cd" than an SME. Delve a little further and you'll see how cleverly the communication professional enabled Oracle to package a "cd" and earn 4 times more.