Basic Instinct

Kevin Pett strolled into one of the busiest malls in Bangalore with a two fold objective. One, to buy a sherwani for the impending wedding of his sister-in-law, and two, to check out "god's creative marvels" that's loitering the mall. Turning to his left once inside the mall, he followed his instincts to check the "creative marvels." His brain knew his quest for the beautiful creatures and constantly send signals to his body to turn at the right places and park itself wherever appropriate - like retrieving right information from the right server at the right time. Information on Demand, in short. Well, when it came to spotting, sieving and savouring the beauties, all Kevin had to do was follow the signals emitted by the brain.

What if the shop selling Sherwani knew Kevin's taste or his instincts? Intriguing, it may sound, but it's possible now. With an integrated supply chain they can get really early indications of consumer trends. They can do real-time trend analysis, data analysis on what customers are shopping for. The analysis gives them up-to-the-minute insight into buying trends. For instance, it can discover people's color preferences for clothes earlier than it could by just looking at data from a few specific stores. Consumers' buying behaviors over all the stores are tracked in real time, and the data is analyzed to predict future trends. In essence, the store can deliver what Kevin want before he knew he wanted it.