Dance Bars' brand equity

The euphoria about legalising or shutting down dance bars has achieved one thing for sure - recognition for "dance bars." While the awareness was earlier restricted to Mumbaikars and frequent travellers to the commercial capital, the increasing number of print and electronic coverage has taken the concept of dance bars even to the conservative towns spanning India.The members at these bars who have been at the receiving end all this while will also be feeling elated remotely as their recognition would also go up to some extend. Well, am talking about the girls who would want to market/position themselves and leverage this opportunity. Many of these girls would go back to their respective home towns and get into some trade they know well. Obviously, the first priority would be to dance, where they can certainly command a premium as the "Mumbai Returned." And, even if they enter the oldest profession, the return will be a premium.