Tuesday, May 09, 2006

PR ploy in politics

"Nearly all men can stand adversity, but if you want to test a man's character, give him power," said Abraham Lincoln. We have winessed this in Indian politics, not once, but many times across various States. I can't recall any leader who had any inclination to genuinely serve the masses. The pre-election campaigning, laced with unbelievable and unachievable promises continues to reverberate in the constituencies gearing up for election. With unfullfilled manifestos glaring at wannabe leaders, the campaigning ought to be packaged differently. And yes, don't they do it in style. Let's revisit campaigning in Kerala. The UDF and LDF were running neck to neck in the race to the elections with infighting and pandemonium rocking both parties. A new twist was certainly required to gain prominence, in the media and in the minds of people. News about one of the most respected and the architect of LDF, the veteran V.S.Achuthanandan, being deprived of a ticket to election rocked the State. A clever ploy to gain significant mindshare and if the exit polls were to be believed, the strategy has paved way for the LDF.

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