Elections sans PR strategy

The much awaited results are out. And, for a change the exit polls got it right. Yes, Karunanidhi, the 83 year old is at it, yet again. What is evident is that people are not really concerned about continuity, which will enable the State to undertake progressive measures effectively. Even more evident is the fact that the ministers aren't bothered about continuity. A sneak peek at the elections over the last couple of years will reflect 'election campaign' sans any direction or focus. What was the theme for AIADMK or DMK for this year? Except for competition bashing, there hasn't been anything concrete to take back for the citizens. With credibility hitting the trough, it has become imperative for the dravidian parties to first, establish credibility among the masses. And, in this light, portraying leadership and their track record should have been a priority. Secondly, conceptualizing a theme which is close to the masses and periodically seeding it within the masses, could be the next step. And, finally, reflecting upon the successes hitherto. The campaign has to have a professional approach, which has been conspicuously absent from the elections. The Jayalalitha government would have realized this by now and hopefully will chalk out a robust strategy to come back to power.