India's image building exercise seem to be not as far reaching as it should be with the enormous success the country has had in offshoring of IT Services. People from Spain, France, Italy and Denmark thought India topped the list of poor countries whereas Sigaporeans and Japanese perceived India as a modern nation, high on development and technology. This is according to a study by Synovate, an international research agency. Interestingly the study doesn't feature perception from America or for that matter England. Well, these are markets where Indian companies have made a mark when it comes to visibility. With competition increasingly becoming intense in US and UK, companies are slowly developing marketing strategies for other markets that include Spain, Italy and France - all developed nations. Hopefully, the perception will change remarkably in the days to come when the manufacturing and IT firms from India spread their presence.
It would also be interesting to delve into the respondents profile of this particular survey. Any business savvy profesional or for that matter anyone aspiring to be succesful in this increasingly flat world will know the potential about India and its promise. The positive take away is that there are two brands (if I may call them so) strongly associated with India - The Taj and Mahathma Gandhi. India could leverage the success of these two brands to build its image across the world.
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