"Whether a brand identity lasts or not, what we relentlessly pursue is better valuation" - statement from a brand definer, which when tweaked up a little made relevance to the human endeavor - quest for prominence. Guess, it has a lot to do with the increasingly flatenning world. The result of such an endeavor slowly unravelled when I flipped through the Business Standard today. India Inc gained momentum in M&As - signing two deals a day on an average. A whopping 62 M&A deals valued at $3.37 bn were announced in August, against 59 deals worth about $0.94 bn in July, according to data compiled by Grant Thornton. Well, a collective effort of a nation towards development, pursuing better valuation.
Cut to the FMCG sector in India. AC Nielsen has identified 24 categories in the personal grooming space growing at a rapid pace. The 'feel good' category, which include perfumes, body washes, perfumes, after shave lotion is experiencing high double digit growth. Companies like HUL, Dabur and Marico are making a killing with young Indians increasingly investing in looking good. With the competition in every field increasing, unique differentiator is an imperative. While organizations in India are pursuing competitive differentiators, even individuals are working towards the same - a distinct fragrance, to begin with.
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